Now that the post production and therefore the whole project is coming to an end it is important to start thinking about the evaluation questions and how to answer them. Each question covers a different aspect of evaluating the production such as the audience or the technology used. When answering these questions it is important to make sure that they are answered in various creative ways that would work effectively with the question in hand. In this post I will go through what each question is asking and the various options that I could use to answer each question.
1. In what ways does your media product use, develop or challenge forms and conventions of real media products?
With this question, I am being asked to show my understanding of the different sorts of techniques and conventions that are presented within film and whether or not what I have used lives up to the standard of those used in the professional environment. As well as this, I will also need to show how I presented this in my production. To do this, I can go look back at my research and see how that affected the final piece. After thought I think that the best way I could present this is through a directors commentary. This would consist of recording a voice-over on top of the finished main piece and in this voice-over I can talk about the certain conventions and media techniques that I used within my piece.
Here is an example of a directors commentary from the film American Psycho:
2. How effective is the combination of your main product and ancillary texts?
For this question, I need to consider how effectively my ancillary texts of a poster and a film magazine review link with my main production. As the main production will be a certain genre, in this case it being a thriller, the two ancillary texts need to compliment this by having the same sort of feel about them. This can be done in a variety of ways such as colour schemes, representations and so on. The two ancillary texts also need to show the basic premise behind the short film and this question will explain how this has been done. Finally, the ancillary texts need to fit the conventions of similar mainstream products such as professional posters and magazine reviews. To answer this question, I will use a vlog. This would mean recording myself answering the question as well as using overlaying images the poster and the magazine review.
3. What have you learned from your audience feedback?
To answer this question I will need to reflect and analyse what the audience think of the production. The majority of feedback I need to collect is from the intended target audience however I will also collect feedback from those who aren't necessarily the target audience to get their opinion. To collect this, I will do a reaction video in which I film the audience watching the film for the first time and them ask them set questions at the end to gather the relevant feedback and I will then report the findings in a vlog.
This is an example of a audience reaction video in which certain groups react to a topic which is relevant to them in some way or another:
4. How did you use media technologies in the construction and research, planning and evaluation stages?
In this question, I need to show how I effectively used media technologies in each stage of the production process which are the planning and researching stage, the construction stage and the evaluation stage. I will need to state every piece of technology that I used and how it was used to benefit the whole production process. To answer this, I will use a presentation of some sort. The best option is Prezi as it is both informative and a creative way of presenting.
